In the web world, ‘Calls To Action’ or CTA’s are images, text, buttons or other functions that you implement into your website design to help generate leads.  The overall design of a website should be built with CTA’s that will get people’s attention and will want them to act. Good Calls To Action will enhance your businesses’ digital marketing efforts. CTA’s are built in varying forms, but in order to enhance your target audience’s responses, utilize your branding and create CTA’s that are clear and succinct.